Why should you care about responsive websites?

Why should you care about responsive websites?

May 10, 2013

When the web first became mainstream, having a website for your business was considered optional, and even an unnecessary luxury. Today, however, to not have a website for your business is almost unforgivable. Consumers are more comfortable with technology and are using their mobile devices more and more often to find information on the web, including your website.

Around 712.6 million smartphones were shipped in 2012, that number is expected to reach close to 1 billion in 2013*. Many of these web-enabled phones simply display the full desktop website on their small screen, which means users have to zoom in and out to read portions of the web page. While it’s an impressive solution from the manufacturers’ point of view, for the customers it can be a frustrating experience. They have to resize the site to read different sections, and can have a hard time using small buttons that are intended for interaction with a mouse rather than for a finger on a touchscreen.

It’s now possible to easily address these frustrating user interface issues thanks to advances in the field of website design. While in the past it was necessary to have a separate mobile version of the site, it’s now easy to maintain one site that serves many needs. The solution is a responsive website.

What is a responsive website?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone’s screen easier to press. More sophisticated ways of using responsive design on a mobile device include: formatting the website to hide or present entirely different information, radically changing the graphics and colors, or even reducing the site to emphasize just its most important piece.

Responsive Websites

Responsive websites aren’t a costly investment.

In many cases an existing website can be upgraded.

 

If it has been more than 2 years since you last updated your website, now is the perfect opportunity to start planning an overhaul. Content Management Systems are much more reliable than they were a few years ago, and offer many new features for you and your users. Content Management Systems also allow you to make changes to the site’s content yourself, without extensive knowledge of HTML. In addition, some older features are becoming outdated. Many mobile devices don’t support Flash, which means that you may be losing potential customers that aren’t be able to see your site’s content. Having a website is a valuable addition to your marketing tools and if designed and maintained with care, can give you a competitive edge over your competitors.

If you’re excited about making your site ready for mobile users, give us a call today!

*http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#smartphone-shipments

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